Two of the speakers at our Coaches Clinic this past weekend were Ron Adams and Bill Sweet from Wyandotte Roosevelt High School in Michigan.
Upon arrival he gave me a copy of their football yearbook (beautifully put together by Ashely Abaloz).
The first thing that caught my attention were all the virtues ... then I realized it was the football yearbook.
That really struck me ... that what their program, their team, their season ... was about was virtue - that is front and center - just as much as the football.
What about your team? What about your yearbook, t-shirts, posters, etc?
What is front and center about your program?
Let's be the change we want to see in our culture.